Featured Projects

Selected projects I‘ve worked on in the past few years. The ones that didn‘t make the cuts are the tactical initiatives, shelved explorations, failed experiments and even, side projects.

Work-in-Progress

Driving Grab Design System Adoption

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Work in progress since Jan 2021

One of the biggest challenges designing a Super App is Design System participation and adoption. I am driving Design System adoption by leveraging Behavioral Design & System Design.

Work-in-Progress

Gamification Playbook

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Work in progress since Oct 2020

Scaling and nudging for strategic & ethical gamification as part of design ideation process via internal playbook.

Shipped

Fare Alert

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Shipped in Oct 2019

A feature that allows a customer to set a notification for a fare drop during a high-surge trip.

Shipped

Earning Insight

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Shipped in Apr 2019

Giving insight to drivers through transparency is a first step to gaining trust and behavior change.

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