Featured Projects

Selected projects I‘ve worked on in the past few years. The ones that didn‘t make the cuts are the tactical initiatives, shelved explorations, failed experiments and even, side projects.

Work in Progress

Driving Grab Design System Adoption

Work in progress since Jan 2021

One of the biggest challenges designing a Super App is Design System participation and adoption.


Fare Alert

Shipped in Oct 2019

A feature that allows a customer to set a notification for a fare drop during a high-surge trip.


Earning Insight

Shipped in Apr 2019

Giving insight to drivers through transparency is a first step to gaining trust and behavior change.

Copyright © 2009 – 2024 Ajmal Afif

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