Lead Product Designer at
Currently, I am a Lead Product Designer on the Integrity team at Grab, where I’ve been driving impactful initiatives such as Family Account and Guest Browsing. These features focus on enhancing user safety, convenience, and accessibility, especially for families and teens, while ensuring compliance and trustworthiness. Previously, I was part of the Design System team for 2 years, contributing to scalable design frameworks and driving consistency across Grab’s ecosystem. My first 2 years were spent in the Demand Shaping team (Marketplace), solving complex design challenges for a region as diverse and dynamic as Southeast Asia. Through these experiences, I’ve had the privilege to tackle hyper-localized problems, bridging the gap between design and the unique needs of our everyday Super App users.
Our official mission is to drive Southeast Asia forward by creating economic empowerment for everyone. I believe it is a massive privilege to design for the everyday Super App in South East Asia. I’m also proud to be contributing back to the communities I grow up with and care about.
As a product designer at Grab, we are empowered to lead and take ownership of the end-to-end design process. From idea inception to experimentation design, designers collaborate closely with product partners such as Product Managers, Product Analysts, Data Scientists, Product Marketers, Business Owners, and more.
One of Grab’s well-known values is hyper localization. As designers, we play a crucial role in championing the needs of consumers, merchants, and drivers and at the core of shaping and influencing product roadmaps. The challenge of making a net positive impact serving up to millions of lives here in South East Asia is what makes this journey worthwhile.
Grab Design Podcast
Together with a fellow designer, Tim Lange, I started and co-hosted an internal design podcast back in 2019. We had 11 episodes in which we talked to Grabbers from different roles and backgrounds. We sat down and have a casual and candid chat about work-related topics, personal interests, and observations.
Experimenting with Behavioral Science
While I was in the Marketplace team I had the privilege of working with an exceptional Behavioral Scientist, Preeti Kotamarthi. We formed a strong partnership and together we have co-led and started a handful of cross-discipline initiatives like Ethical Framework (2019), Nudging Responsibly (2019), and Gamification Playbook (2020). Having the opportunity to learn and apply these concepts through projects and experiments has really opened up a fresh perspective and approach for my design process.